The Fray

An image from the Fray's 2008 promotional video for Season 5

The Fray is an American rock band that was used in a 2008 promotion by ABC that included a tie-in with Lost in the form of a music video incorporating their new single "You Found Me" with preview clips from the upcoming Season 5. The video also contained flashes of a logo for a company previously unknown in the Lost storyline, Ajira Airways, possibly as a tie-in to the recently-ended ARG, the Dharma Initiative Recruiting Project.

A one-minute promotional video was broadcast on November 20, 2008 during an ABC television commercial break for the program Grey's Anatomy. The promo also directed viewers to the full three-minute video clip available at ABC.com as well as the iTunes download purchase of the song itself, which began radio promotion on November 21.

ABC also plans to use the song as further promotion for the upcoming Season 5 of Lost, as well as other promotions.[1]

In early 2009, the section "The Fray" was added to the "Features" section of the Lost part of the ABC web page. This section, as well as the video player for Lost related clips, added the video for The Fray's song Never Say Never (Don't let me go), although this video was the standard one which included no content from Lost.

Fray is composed of vocalist-pianist Isaac Slade, drummer Ben Wysocki, and guitarists Joe King and David Welsh. Fray is known for previously also using television co-promotion (with Greys Anatomy in 2006), which propelled the band and the song, How to Save a Life into a hit, and the album into a double platinum seller.[2]

Lyrics and transcript

The following are the lyrics, captions, and dialog from the 3 minute version of the Fray-Lost promotional video:

“

LOCKE: Do you think we crashed on this place by coincidence? CAPTION: AFTER 108 DAYS LOCKE: It's Destiny CAPTION: 6 WERE RESCUED KAREN DECKER: They're referring to you as the "Oceanic Six" CAPTION: THE REST... CAPTION: VANISHED (Verse 2) Where were you When everything was falling apart? All my days Were spent by the telephone It never rang And all I needed was a call It never came To the corner of First and Amistad (Chorus 1) Lost and insecure You found me, you found me Lying on the floor Surrounded, surrounded Why’d you have to wait? Where were you, where were you? Just a little late You found me, You found me JACK: How did all this happen? BEN: It happened because you left, Jack. ALL of you have to go back. (Bridge) Early morning The city breaks I’ve been calling For years and years and years and years And you never left me no messages [AJIRA AIRWAYS LOGO FLASH] You never sent me no letters You got some kind of nerve Taking all I want (Chorus 3 - outro) Lost and insecure You found me, you found me Lying on the floor Where were you, where were you? Lost and insecure You found me, you found me Lying on the floor Surrounded, surrounded Why’d you have to wait? Where were you, where were you? Just a little late You found me, You found me [AJIRA AIRWAYS LOGO FLASH] JACK: We have to go back Kate, we have to go back! Why’d you have to wait To find me, to find me? JACK: Let's go get'm CAPTION: DESTINY CALLS

”

Video

Fray "You Found Me" Season 5 promo (2008)

See also

• Addicted to Lost
• Brian McFadden
• David LaChapelle
• Music
• Promotional music

External links

• Wikipedia