Promotional music

From Lostpedia

Promotional music refers to music that has been used for the official marketing and promotion of Lost in various media such as television commercials or downloadable music videos. In many cases such music has not been used in the actual broadcasts of episodes of Lost, and is specific to the promotional context only.

Promotional music has included:

Brian McFadden

David LaChapelle's UK promo

• The 2005 promotional campaign for Lost during the Super Bowl featured the music video "Addicted to Lost", a parody of the Robert Palmer video for "Addicted to Love".

Main article: Addicted to Lost

• A 2006 promotion was launched with a 'Lost version' of the music video for Brian McFadden's "Demons", in which the original music video for the song was intercut with scenes from Lost.

Main article: Brian McFadden

• In the UK, Season 1 of Lost was promoted through a music video directed by David LaChapelle.
  • The final broadcast version, aka the "voiceover version", was set to the song "Channel 1 Suite", by The Cinematic Orchestra. This version is also included in the Phase 2 section of the Bonus Features on the Lost Season Two DVD.
  • The original music version of this video featured the song "Numb" by Portishead.

Main article: David LaChapelle

• The official "extended" Season 4 trailer featured three distinct instrumental background pieces. The first one is the introduction of the song "Tho You Are Gone I Still Often Walk With You" from the album Born into Trouble as the Sparks Fly Upward, by A Silver Mt. Zion. The final piece is called "Stranger's Return" by the music production company Non-Stop Music.
• In November 2008, the musical group The Fray premiered their new single "You Found Me" in a promotion with ABC in a video including scenes from the upcoming Season 5 of Lost and some ARG content. In early 2009, the section "The Fray" was added to the "Features" section of the Lost part of the ABC web page. This section, as well as the video player for Lost related clips, added the video for The Fray's song Never say never (Don't let me go), although this video was the standard one which included no content from Lost.

Main article: The Fray

Videos

See also

• The Lost Symphony
• Musical score
• Music
• Soundtracks