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Hanso Foundation commercials

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This information was revealed in part through the alternate reality game
The LOST Experience
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Clues · Revelations · Sponsorship · Websites
Characters:   Rachel Blake · Alvar Hanso · Thomas Mittelwerk · DJ Dan · William Kilpatrick · Malick · Other...
Themes: Hanso Foundation · DHARMA · Valenzetti Equation · Sri Lanka Video · Apollo Candy · Other...


Hanso Logo 2

The Hanso Foundation put on air many television commercials

Throughout the course of The Lost Experience, there have been many television commercials shown worldwide, usually during commercial breaks of live Lost episodes, which reference in-game activities, events and characters.

Watch the Commercials

Hanso Foundation TV Ad: Original (US phone line) (others advertise Careers, Compass, THF website, and other numbers and sites)
Hanso Foundation TV Ad: Debate Hanso Foundation TV Ad: Life Extension
Hanso Foundation TV Ad: Mathematical Forecasting

The Hanso Foundation

This commercial was the first shown and launched the game worldwide. Shown in the UK during the advert break in the second season premiere "Man of Science, Man of Faith", in the US during "Two for the Road" and in Australia during "The Hunting Party".

The video has transitions between images, it shows

Transcript

Voiceover:
Since the dawn of time, man has been curious, imaging all that is possible.

The Hanso Foundation, reaching out to a better tomorrow

Variations

There have been several variations of the same advert, with only minor changes each time and usually only the same two elements. One is that after the original commercial a "sponsored by..." message appeared at the bottom left of the screen for a few seconds near the beginning. So far the companies that have sponsored the advert have been:

The other change comes at the very end of the commercial, when the Hanso Foundation logo appears. Usually, the advert is pointing the viewer to a certain location. Originally this was the Hanso Phone Line number to begin the experience but this has changed to include websites as well.

Hanso Phone Line

US version:

One commercial showed the phone-number for the Hanso Phone Line. This was different depending on the location in the world the viewer was watching the commercial. For each location, a different phone number was called out. Voiceover: Discover the experience for yourself; call ...
  • UK: 0800 66 66 40
  • USA: 1 877 HANSORG
  • Australia: 1800 22 77 17

Websites

Other commercials have websites linked at the end (possibly with the phone number listed as well).

Voiceover:
Discover the experience for yourself; goto ...

"Debate"

Mit-debate

Thomas Werner Mittelwerk talking about the internet debate about the Hanso Foundation's work

During the rerun of "23rd Psalm" on July 12th ABC aired a short commercial of Mittelwerk in, what appears to be, a Hanso Foundation office reception area.

Transcript

Screen:
Dr Thomas Mittelwerk
President and Chief Technologist
The Hanso Foundation

Mittelwerk:
Spirited debate, it's the cornerstone of our philosophy
at the Hanso Foundation.

We're reaching out to a better tomorrow, and that means
listening to our critics, even those who would lob
unfounded claims in the darkness.

We are confident in our mission. Which is why we invite
you to talk about us, discuss our accomplishments and
continued progress.

We are here for you.
Thank you, and namaste.

Screen:
The Hanso Foundation

Life Extension Project Commercial

Mit-lep

Dr. Mittelwerk presenting Joop as proof of the Hanso Foundation's research into Life Extension

The Life Extension Project commercial was linked by DJ Dan on his website on July 19th. The video shows Mittelwerk standing before a white screen. Midway though, a video showing Joop appears in the top-right corner.

The commercial ends with the Hanso Foundation Logo.

Transcript

Screen:
Dr Thomas Mittelwerk
President and Chief Technologist
The Hanso Foundation

Mittelwerk:
What if 90 years was just the beginning?

Life extension. It's the grand summation of all our work. 

Now, many wonder, is it safe, is it ethical? We say, meet Joop. He's happy, healthy, 
and 105 years old!

We saved Joop from the ravages of time. Now, he's helping us to save our own lives.

The Hanso Life Extension Project.
We're reaching out to a better tomorrow.

Screen:
The Hanso Foundation
The video can also be found here

Mathematical Forecasting Initiative

Mit-mfi

A mathematician working in the Hanso Foundation's Mathematical Forecasting Initiative

The Mathematical Forecasting Initiative commercial was linked by DJ Dan on his website on July 19th. The video shows many images of disaster and dispair across the globe while Dr. Thomas Werner Mittelwerk talks. The view then show Mittelwerk standing in front of a white screen, presenting the potential of the MFI. Intercut with this is a short video of one of the MFI's mathematicians working on an equation.

The commercial ends with the Hanso Foundation's logo appearing.

Transcript

Mittelwerk:
The brute force of Nature. Need we always live at its mercy?

Screen:
Dr Thomas Mittelwerk
President and Chief Technologist
The Hanso Foundation

Mittelwerk:
Life's tragedies: they bring
pain, but they also bring understanding. While Nature's fury cannot be checked, 
the human cost can be.

With the Hanso Mathematical Forecasting Initiative, we're advancing warning systems and 
speeding disaster relief. 

At the Hanso Foundation, we're reaching out to a better tomorrow, in which Man and Nature 
live in harmony. 

Screen:
The Hanso Foundation
The video can also be found here

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