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"I was eager to join the Ad Council and the Red Cross to launch this call to action in the wake of this weeks devastating earthquake," said First Lady Michelle Obama. "The people of Haiti are struggling just to survive. And every one of us has the power to help."
The PSAs encourage audiences to go to www.redcross.org or call 1-800-RED-CROSS. On cell phones, viewers can text HAITI to 9-0-9-9-9 and $10 will be given automatically to the American Red Cross.